Visual hierarchy is the arrangement and presentation of design elements in order of their importance. It influences the order in which the human eye perceives the information that is being displayed. A simple example would be a business card – the name of the organisation is usually the most prominent element, followed by the name of the card holder, job title, and contact details.

In a world where the average human attention span is 8 seconds, proper visual hierarchy is crucial for the success of any design. The team at Visme, an online tool for creating infographics and presentations, has come up with a handy infographic that lists 12 golden rules to help you create aesthetically pleasing designs with effective visual hierarchy. Check it out below.

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