Австралийская фармацевтическая компания сделала инсталляцию в центре Сиднея.
Под ногами прохожих необычный дисплей - 219.000 сигарет под стеклом.
Он должен убедить курильщиков обращаться за профессиональной помощью и бросить курить.
Тайна числа 219.000 объясняется просто.
Столько выкуривает человек за 30 лет при норме 20 сигарет в день.

Мне кажется, очень опасная инсталляция - размещаем посередине логотип Marlboro и все начнет работать в обратном направлении!

Sydney CBD is reflected in a floor of 219,000 imitation cigarettes covering Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

Sydney CBD is reflected in a floor of 219,000 imitation cigarettes covering Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

Sydney CBD is reflected in a floor of 219,000 imitation cigarettes covering Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

A floor of 219,000 imitation cigarettes cover Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

A Sydneysider looks at a floor of 219,000 imitation cigarettes in Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

A close up view of a floor installation of 219,000 imitation cigarettes covering Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

Sydneysiders look at a floor of 219,000 imitation cigarettes in Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.

A floor of 219,000 imitation cigarettes cover Martin Place on April 21, 2010 in Sydney, Australia. The installation, designed to alert smokers to seek professional help to quit smoking, features 219,000 cigarettes which represents of the number of cigarettes a 20-per-day smoker would consume over the course of 30 years.