It’s called San Francisco and it’s free.

We already talked about Apple Watch and its brand new UI, and this font is part of that great package know by developers as WatchKit. The typeface, inspired by Helvetica and FF Din, is specifically desgned to be used on small devices but rumors are talking about a transfer on Apple’s bigger OS. It’s been 20 years since Cupertino’s brand had designed its own in-house typeface, a skill that initially helped make them great.

About the name, all major fonts in Apple devices have had names titled to cities such as Chicago, New York, Geneva, and Cairo. Download the typeface here.