Illustrators and digital artists, attention! There’s a new way of promoting your business through NYC metro users. Your graphics can be animated and viewed directly on the Metro Card via his project called Ar-t.

The Metro AR-T project features work of NYC artists on a medium that has never before been explored: a MetroCard. With the Metro AR-T app from the App Store, any MetroCard can transform into a digitally interactive gallery with the help of innovative augmented reality technology.

Android or Windows phone users can see the web gallery at metroar-t.com.