In collaboration with MPC creative, Ralph Lauren Spring ’15 Polo line for women is being presented as a “4D Holographic Show” during the New York Fashion Week.

The runway event uses a water-screen projection that towers above Manhattan’s Central Park, and fuses fad clothes, art and technology. Appearing as four-story-tall beautiful mirages, the models will wear the outfits that embrace the diverse spirit of the brand.

“I really wanted to do something big for the new polo women’s brand — something set in the city — that felt modern. we returned to central park, a place I love, and captured the spirit of polo with a truly innovative mix of fashion and technology” said Ralph Lauren.

RalphLaurent_feeldesain_01

RalphLaurent_feeldesain_02

RalphLaurent_feeldesain_03

RalphLaurent_feeldesain_04

RalphLaurent_feeldesain_05

RalphLaurent_feeldesain_06

RalphLaurent_feeldesain_07

RalphLaurent_feeldesain_08

via