Imaginarium

Graphic designer Anton Burmistrov urges us to use our imaginariums. The London-based artist caught our eye with his design for the glass door of the Imaginarium, a cozy creative space “where ideas are born, where artists could come and dream about impossible things.” Drawn from the conventions and styles of 19th century lettering, his panel is a typographic reverie come true – featuring bold, elegant contrasts and a series of flourishes that would make even the most self-respecting Victorian swoon.

Although his luxurious typography communicates a dreamy beauty and almost unreal attention to detail, Burmistrov describes the very concrete labor required to create such a work:

Originally we wanted to invite an artist to beautifully handwrite this for us, just like the outstanding sign painter David A. Smith. While we ended up with my design printed on a transparent film sheet and pasted on the glass instead, it gave me the opportunity to make some details so fine that it is beyond the control of hand letterer.

Work on projects such as the Imaginarium requires lots of time, perseverance, and patience–especially in those moments when a colleague passing by will whisper, “It looks like there is the typo – did you know that there is no such word as Imaginarium?”

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Despite his impressive visual skills, Burmistrov did not originally imagine himself as a full-fledged working designer. He attended art school but after realizing that graphic design was not always a career that paid the bills, Burmistrov decided to join the army. However, while on the night shift standing watch, he dreamed of creating his future portfolio and website. “Perhaps that is why I am a designer now,” Burmistrov remarks. “I couldn’t fight myself.”

See the website that Burmistrov imagined – and then immaculately realized – here.

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