Created by advertising agency
Described as a “half-visual, half-auditory” installation, it served as a commercial for
According to the video’s description, “several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili and coriander were rigged to explode in perfect sync with a bespoke musical composition.”
“Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.”
The video was created with the help of filmmaker Chris Cairns, musician MJ Cole and pyro-technician Paul Mann.
watch the video below: