Created by advertising agency Grey London, ‘The Sound of Taste’ is a dramatic, beautiful slow-motion video that shows bags of spices exploding to music.
Described as a “half-visual, half-auditory” installation, it served as a commercial for Schwartz Flavour Shots.

According to the video’s description, “several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili and coriander were rigged to explode in perfect sync with a bespoke musical composition.”
“Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.”

The video was created with the help of filmmaker Chris Cairns, musician MJ Cole and pyro-technician Paul Mann.
watch the video below:

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